FAIR TRADER

Through Mindful Spending, we aim to slowly harness a small portion of the world's collective purchase power to support Fair Trade companies.

Thursday, April 13, 2006

Michael Pollan

In an earlier post, I talked about the growing number of food "activists" moving to the SF Bay Area. One of those activists, UC Berkeley Journalism Professor Michael Pollan, was recently interviewed on Fresh Air. I found his perspective on the role of corn in the Agriculture industry in the US intriguing. He also points out the challenges facing companies who raise organic/free-range meat on an industrial scale. Definitely worth listening to the entire show.

I always encourage friends who can afford to buy organic/free-range dairy & meat, organic fruits, produce and cereals, to do so. Not only is it good for the environment, the stuff just tastes better. The processed food industry realizes this, and they are starting to hop on the bandwagon in a major way. I'm hoping the majority of producers in the wine and cheese industry follow suit!

But as Pollan points out, buying food LOCALLY is probably the most important thing we can do for the environment.

UPDATE: Here is Michael Pollan on a recent interview with TruthDig.

1 Comments:

At 9:21 AM, Blogger KM said...

It would be even better to give up meat altogether, since it represents a ridiculous waste of resources.

 

Post a Comment

<< Home