4-Star Video

The SF Bay Guardian on the passing away of David Ayoob, the founding owner of our neighborhood video store:

The death of David Ayoob didn't get a lot of headlines. He wasn't famous in that way; he never ran for office or made speeches. But everyone on Cortland Avenue knew him, and when he died suddenly of a heart attack at 53, Bernal Heights — and the city — lost a great citizen.

Ayoob ran 4-Star Video, and he was the essence of a good small businessperson. He was active in the community and friendly to everyone and treated his employees well. (When he opened a second shop on Potrero Hill, he made two former employees partners in the business and let them run the new outlet.) His shop felt like the neighborhood — full of a diverse collection of people, with plenty of kids and dogs running around. Everyone was welcome.

As one post on a Bernal listserv put it, "With David it was never just about running a business. Bernal was his family. He was a larger-than-life character. The fabric of the neighborhood is weaker, a bit less comforting, and a lot less colorful without him." Sup. Tom Ammiano added, "He had such a wonderful heart, so generous." We'll all miss him.