FAIR TRADER

Through Mindful Spending, we aim to slowly harness a small portion of the world's collective purchase power to support Fair Trade companies.

Thursday, September 07, 2006

Billboards

Traveling or living in Asia, one can't help but notice the increasing consumerism and purchase power of the world's most populous continent. This is concretely manifested through the gigantic billboards one comes across a lot of major Asian cities.

I recently stumbled across this series of photographs of billboards in Manila. Before you read the commentary, just scroll down and glance at the images. The size of some of these things just blows my mind. I'm not crazy about some of the ads either, they seem so uninspired and obvious. We need an infusion of creative talent in the Asian advertising scene.

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