FAIR TRADER

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Saturday, February 04, 2006

Pandora and The Music Genome Project

If you haven't done so, check this service out, NOW!

What a fun way to learn about new artists and songs. If you like discovering obscure bands, this is an efficient way to do it: simply type in an Artist or a Song, and the Genome Database takes over. Yet another way to bypass the music industry's hype machine. The service gets better as you give it feedback. Discover new Artists, and purchase their CD's from your local music store when you can.

LATimes has a nice write-up as well:

The operation's hub is in a nondescript building in downtown Oakland, where on a recent afternoon a dozen or so "music analysts" sprawled in front of rows of computer monitors, wearing headphones, tapping out rhythms and humming. They get paid $15 to $17.50 an hour to listen to music, and set their own shifts to accommodate gigs and recording sessions.

"This is an ideal job for musicians," says Rick Higgs, 55, a senior analyst who found the company through a "help wanted" poster in a record store. "They pay me for skills I never thought I'd use in a commercial context."

Analysts begin their shifts by selecting a CD from nearby bins and choosing a song, then they log on to the computer system and, using about 400 scales, identify and define the aural traits that make each song unique. They isolate and analyze each vocal thread and instrument, discern melody from improvisation. How lyrical or angular is the principal melody? Does the drummer tend toward sticks or brushes?

... but no average musician would do. Every analyst must have the equivalent of a four-year education in music, pass a music theory exam and complete 40 hours of training. Even then, 10% of the music is analyzed a second time by a "senior analyst," and any difference of opinion over a point on each of the hundreds of variables is flagged and reviewed.

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