FAIR TRADER

Through Mindful Spending, we aim to slowly harness a small portion of the world's collective purchase power to support Fair Trade companies.

Friday, November 11, 2005

Santa Barbara Wines: Small is Beautiful, AND Fun

What strikes me about this article is the passion and the amount of fun these winemakers are having. Not only are they learning more about the process and business of making wine by avoiding working for the large wine conglomerates, they are having a blast. It reminded me of the excellent documentary "Mondovino", which gave an overview of the negative effects of globalization and consolidation in the wine industry. These Santa Barbara winemakers are going against the trend. I wish them luck.

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